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Category Archives: CRM

What Disney Teaches Us About Customer Service

What We Can Learn From Disney About Customer Service

February 8, 2017 | By

In the mid-1980s, I was a field engineer working for ABB/Combustion Engineering. One of our sales people was able to sell Disney a control system for their utilities that would replace their out of date technology. At the time, we were providing MOD30 single loop controllers. These controllers could be put on a network for communication with each other and…

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Mobile CRM

5 Benefits of Mobile CRM

December 7, 2016 | By

How often do you purposely leave your mobile phone behind when you leave your home or office? Rarely I bet. Sales professionals travel, meet with clients, attend events, and work remotely some or all of the time. They use multiple devices like cell phones and tablets to stay connected and conduct business when they’re not in the office. That’s why…

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Increase CRM Adoption Rates

How to Improve Your CRM Adoption Rate

July 27, 2016 | By

What’s been your biggest challenge in implementing your CRM system? I’ve asked that question hundreds of times over the years. Whether I’m talking to customers, prospects, or the salespeople I meet, “getting people to use the system” is the most common answer by far. No CRM application, regardless of price, features, or promise, will help you meet your business goals…

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CRM Metrics Worth Paying Attention To

6 Essential CRM Metrics

June 8, 2016 | By

It’s overwhelming. You’re up to your ears with all the data your CRM system collects. You have so many options for slicing and dicing your data you don’t know where to start. Here are six key CRM metrics that provide valuable insight into your business. Sales Calls Sales are the lifeblood of every business. Unless you have hordes of prospects…

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CRM Implementation Success

4 Keys to a Successful CRM Implementation

May 19, 2016 | By

4 Key Components of a Successful CRM Implementation CRM implementation projects have a notoriously high failure rate. But implementing a new CRM system doesn’t have to be painful. Focus on these 4 key elements to greatly improve your odds of success: Executive Support You need executive support before, during, and after your implementation. Having an executive champion demonstrates commitment and…

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9 Signs You Need a CRM Solution

9 Signs You Need a CRM System

April 14, 2016 | By

Do I Need a CRM System? How do you know if you need a CRM system? It’s simple. If your business sells, markets, or services customers, you need CRM. No matter how big or how small your company is, the days of managing leads and customers with spreadsheets, saved emails, or folders stuffed with paper are over. Still not sure?…

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CRM

CRM: It’s a Culture Change

October 22, 2015 | By

Why do some organizations designate the IT department as the leader of a CRM (i.e. your Customer Relationship Management) implementation when your CRM software only encompasses roughly 20% technology? There is one major part to implementing a CRM that most organizations seem to ignore, or at the very least underestimate its importance: people and culture. With your average CRM project…

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Salesnet and your business

Making CRM SIMPLE

September 24, 2015 | By

Customer Relationship Management (CRM) is not simple.  If it were, you would just use outlook and you would not need a CRM.  In Outlook, you have contact info and calendar.  So why do so many companies spend so much time and money on a CRM tool?  It is because CRM isn’t simple.  In a CRM tool you have company processes,…

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