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All posts by Jerry Grisham

Mobile CRM

5 Benefits of Mobile CRM

December 7, 2016 | By

How often do you purposely leave your mobile phone behind when you leave your home or office? Rarely I bet. Sales professionals travel, meet with clients, attend events, and work remotely some or all of the time. They use multiple devices like cell phones and tablets to stay connected and conduct business when they’re not in the office. That’s why…

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Increase CRM Adoption Rates

How to Improve Your CRM Adoption Rate

July 27, 2016 | By

What’s been your biggest challenge in implementing your CRM system? I’ve asked that question hundreds of times over the years. Whether I’m talking to customers, prospects, or the salespeople I meet, “getting people to use the system” is the most common answer by far. No CRM application, regardless of price, features, or promise, will help you meet your business goals…

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CRM Metrics Worth Paying Attention To

6 Essential CRM Metrics

June 8, 2016 | By

It’s overwhelming. You’re up to your ears with all the data your CRM system collects. You have so many options for slicing and dicing your data you don’t know where to start. Here are six key CRM metrics that provide valuable insight into your business. Sales Calls Sales are the lifeblood of every business. Unless you have hordes of prospects…

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CRM Implementation Success

4 Keys to a Successful CRM Implementation

May 19, 2016 | By

4 Key Components of a Successful CRM Implementation CRM implementation projects have a notoriously high failure rate. But implementing a new CRM system doesn’t have to be painful. Focus on these 4 key elements to greatly improve your odds of success: Executive Support You need executive support before, during, and after your implementation. Having an executive champion demonstrates commitment and…

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Tips for Making a Good Sales Pitch

5 Tips for Delivering a Great Sales Pitch

April 15, 2016 | By

Not interested. That’s my reaction to most of the sales pitches and product demos I sit through. The most forgettable, uninspiring sales pitches usually go something like this: We are Whatever, Inc. We’ve been around forever We’ve been voted #1 We sell a great product Watch me fiddle around with our great product Our great product comes in many sizes…

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9 Signs You Need a CRM Solution

9 Signs You Need a CRM System

April 14, 2016 | By

Do I Need a CRM System? How do you know if you need a CRM system? It’s simple. If your business sells, markets, or services customers, you need CRM. No matter how big or how small your company is, the days of managing leads and customers with spreadsheets, saved emails, or folders stuffed with paper are over. Still not sure?…

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